“About This Specialization”

This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. Skills learned over the duration of the course will be applied in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.

Business English for Non-Native Speakers Specialization

1. Business English: Basics

This module aims to improve your Business English language skills by developing vocabulary and reading skills and understanding of tone, style and knowledge of communication methods. The use of these language skills in the practical sense will be discussed as well as how they can be used to enhance audience analysis, business case analysis and basic business communication strategies. Skills learned in this course will often be referred to and needed to complete the speaking, writing and cross-cultural communications courses of this Specialization. After completing this module, you will be able to:

  • Describe events in the context of Business English
  • Make requests in the context of Business English
  • Support arguments in the context of Business English
  • Use appropriate tone and style according to the context of Business English
  • Conduct an audience analysis
  • Match audience with the purpose and medium of communication
  • Analyse and summarise business data.

Business English for Non-Native Speakers Specialization

2. English for Effective Business Writing

This module aims to improve Business English writing skills by developing use of vocabulary, grammar, understanding of different business writing genres, and the ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications module and help prepare candidates to produce the professional business documents in the Capstone project. After completing this module, candidates will be able to: –

  • Write business emails
  • Write an executive summary
  • Write persuasively in English
  • Adapt content to purpose, context and audience
  • Use appropriate style and tone of writing for business purposes.

3. English for Effective Business Speaking

This module aims to improve Business English speaking skills by developing use of vocabulary, grammar, pronunciation, spoken communication skills within a Business context, and the ability to deliver professional business speeches for specific purposes. Skills learned in this module will be used in the cross-cultural communications module and help prepare candidates to deliver the professional business presentation in the Capstone project. After completing this module, you will be able to:

  • Conduct effective interviews
  • Give persuasive business pitches
  • Deliver informative business presentations
  • Speak persuasively in English
  • Adapt content to purpose, context and audience
  • Use appropriate style and tone of speaking for business purposes.

4. English for Cross-Cultural Business Communication

This module aims to prepare you for working in a cross-cultural business setting. Candidates will learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, listening and writing skills that are acquired in the previous three modules, candidates will learn how language plays an important role in cross-cultural business communication. After completing this module, candidates will be able to:

    • Identify possible cross-cultural issues and misunderstandings in communication
    • Apply strategies to overcome possible cross-cultural issues and misunderstandings in communication
    • Produce documents with an appropriate style for business communication purposes within a cross-cultural situation
    • Deliver a speech with an appropriate style for business communication purposes within a cross-cultural situation.

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Course Program

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Email: Info@ftiuae.com